|
Chapter 14: The Economics of Automated E-Commerce This chapter discusses automation in e-commerce. A large number of technologies have been developed and implemented wherein users interact using software intermediaries, such as agents. Automated e-commerce creates new economic value not only by making business processes easier but also by opening up new possibilities for market interactions. This chapter discusses a number of descriptive and constructive issues that arise from automated e-commerce. In particular, the chapter focuses on the economics of personalization technologies and automated negotiations. © 2003, Elsevier Science (USA) |