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Welcome to the Spring 2006 issue of Cover Shots!
In this issue we talk to a unique group of academicians who have written or edited a diverse list of titles. They tell us their personal story of what led them to where they are today and answer questions about the developments in their fields. Dr. Korzenny touches on how marketers can make a connection with US Hispanics from different countries of origins, Dr. Arrigo argues that paraphilia is the underlying motive of lust murder, Dr. Brown explains the relationship between corpus linguistics and computational linguistics, Dr. Aronson explains where the evidence of adverse drug reactions come from, and much, much more!
If you would like to learn more about the titles by our featured authors and editors, just click on the links below.
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Author, Hispanic Marketing: A Cultural Perspective
Florida State University |
“Marketing means understanding people in their cultural context. Marketing is the science of making consumers fall in love with your product. You make people fall in love with you by understanding them, there is no other way."
Full Article: [HTML] [PDF] |
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Author, The Psychology of Lust Murder
University of North Carolina, Charlotte, USA
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“We chose to showcase Jeffrey Dahmer because the belief was that he really represented the extreme form of lust murder or erotophonophilia. Deviant sexuality was very much a part of his serial sexual killing. He is the quintessential lust murderer.”
Full Article: [HTML]
[PDF]
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Editor-in-Chief, Encyclopedia of Language and Linguistics, 2nd Edition
University of Cambridge, UK |
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“It is perhaps surprising to find that almost every university in Britain, new and old, teaches an undergraduate course that has a linguistics component. I imagine it’s similar in America. I don’t mean that linguistics is taught in every degree course but that there are linguistic components in quite an extraordinary number of degrees. That is part of the interdisciplinary nature of the discipline.”
Full Article: [HTML]
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Editor-in-Chief, Meyler’s Side Effects of Drugs 15th Edition
Department of Clinical Pharmacology, Radcliffe Infirmary, Oxford, United Kingdom |
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“We have been reviewing the literature now every year for the last 29 years, and that’s over 3000 references every year. There are around 100,000 references in the Annuals, and about 40,000 references in the new encyclopedia. And it’s not just that the references are there; all the authors comment critically on the nature of the evidence and its relevance to clinical practice so it’s a commentary as well as a source book.”
Full Article: [HTML]
[PDF]
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